Overview

Sharda School of Media, Film & Entertainment (SSMFE), Sharda University, is organising a Two-Day National Conference on “Media Perspectives on GST Reforms: Empowering Citizens and Enhancing Public Awareness for Viksit Bharat”, sponsored by the Indian Council of Social Science Research (ICSSR), Ministry of Education, Government of India.

The conference aims to examine the pivotal role of media in promoting public understanding of Goods and Services Tax (GST) reforms, one of India’s major economic reforms. It will explore how print, broadcast, digital and social media can simplify complex tax policies, counter misinformation and promote transparent and citizen-centric communication.

The conference will bring together policymakers, media professionals, academicians, economists, industry experts and researchers to deliberate on innovative communication strategies, data-driven journalism, regional- language outreach and community engagement for enhancing GST awareness.

Through keynote lectures, technical sessions, panel discussions and research paper presentations, the conference seeks to strengthen collaboration among academia, government and media, promote informed citizen participation and improve tax literacy in alignment with the vision of Viksit Bharat 2047.

Objectives of Event

  • To examine the role of media in enhancing public awareness and understanding of GST reforms.
  • To identify effective communication strategies for improving GST literacy among citizens, entrepreneurs and Micro, Small and Medium Enterprises (MSMEs).
  • To strengthen collaboration between media and policymakers for transparent and responsible GST communication.
  • To explore the role of digital media, data journalism and regional platforms in promoting tax awareness and compliance.
  • To highlight media-driven initiatives that support GST reforms and contribute to the vision of Viksit Bharat 2047.

Conference Chair :

  • Prof. (Dr.) Ritu S. Sood, Dean, SSMFE, Sharda University

Convener Details

  • Dr. Mukta Martolia, HOD & Associate Professor, SSMFE, Sharda University
  • Dr. Aaqib Anwar Butt, Assistant Professor, SSMFE, Sharda University. 

Co-Convener Details :

  • Dr . Sonali Srivastava, Assistant Professor, SSMFE, Sharda University

Co-ordinators:

  • Dr. Rajashree S Adhikary, 9785014998
  • Dr. Shrinkhala Upadhyaya, 8851102300
  • Ms. Deepali Verma, 7017868371

Chief Guest Details:

  • Dr. Yashovardhan Pathak, Commissioner, GST & Central Excise, Government of India

Speaker Details:

  • Ms. Shalini Kapoor Tiwari Senior Journalist & Podcaster, NDTV
  • Ms. Ayushi Modi Business Producer, Jagran News Media
  • Prof. Dr. Durgesh Tripathi Dean, University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University (GGSIPU), New Delhi
  • Prof. Ramesh Kumar Sharma Professor, Vivekananda Institute of Professional Studies (VIPS), Delhi
  • Prof. Dr. Sachin Bharti Professor, University School of Mass Communication (USMC), GGSIPU, New Delhi
  • Prof. Dushyant Kumar Rai Professor & Head, University of Jammu
  • Dr. Nivedita Sharma HOD, Mass Communication. Institute of Information Technology & Management (IITM), New Delhi
  • Mr. Ajay Kumar Gupta Former Director, ICSSR
  • Dr. Rajesh Shukla Prof. & HOD, IFTM University, Moradabad
  • Mr. Anand Tiwari Journalist / Media Professional, News18
  • Mr. Anuj Mishra Journalist / Media Professional, TimesNow
  • Mr. Saniuddin Khan DDI, Jamia Millia Islamia (JMI), New Delhi