Overview
Avinya CaseLens: A National Level Case Study Analysis Competitionis an engaging and intellectually stimulating competition designed to enhance participants’ analytical thinking, problem-solving, and strategic decision-making abilities. The event will begin with an exclusive training session on “How to Analyze a Case Study”, where participants will learn the fundamentals of identifying business problems, evaluating alternatives, and presenting practical solutions. Following the training, participants will compete by analyzing real-world business case studies and presenting innovative, data-driven, and strategic recommendations. The competition aims to bridge theoretical learning with practical business application while fostering teamwork, creativity, and critical thinking among students.
SDG Alignment
SDG 4 - Quality Education: The training session and case analysis provide experiential, practical, and research-oriented learning beyond classroom theory.
SDG 8 - Decent Work and Economic Growth: Develops employability-oriented skills such as problem-solving, strategic decision-making, teamwork, communication, and managerial thinking.
SDG 9 - Industry, Innovation and Infrastructure: Encourages participants to develop innovative, data-driven solutions to contemporary business challenges.
SDG 12 - Responsible Consumption and Production: Case-based problem solving can promote responsible and sustainable approaches to business decisions and resource utilization.
Objectives of Event
1. To develop participants’ analytical and critical thinking skills through real-world business case studies.
2. To provide practical exposure to structured case study analysis and strategic decision-making techniques.
3. To enhance problem-solving, presentation, and teamwork abilities among participants.
4. To encourage innovative and research-based solutions for contemporary business and management challenges.
Convener Details
Advisor details
· Prof. (Dr.) Debasis Mallik, Dean SSBS, debasis.mallik@sharda.ac.in
· Prof. (Dr.) Nikhil Kulshrestha, Associate Dean SSBS, nikhil.kulshrestha@sharda.ac.in
Co-Advisor details
· Prof. (Dr.) Ruchi Jain Garg, (HOD-Management), 9977870907) ruchi.jain@sharda.ac.in
· Prof. (Dr.) Sweta Dixit, (HOD-Business and Commerce) 8826716856, Sweta.dixit@sharda.ac.in
Convener details
· Ms. Abhinanda Bhattacharya, 9163625409, abhinanda.bhattacharya@sharda.ac.in
· Dr. Mohammad Junaid Alam, 9599027740, junaid.alam@sharda.ac.in
· Dr. V.K. Satya Prasad, 9949592209, Venkatakrishnaswamy.prasad@sharda.ac.in
· Dr. Preeti Sharma, 8510070599, preeti.sharma3@sharda.ac.in
